VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sportswear brand PEAK has signed an eight-year extension to renew their sponsorship for the German Basketball Federation (DBB) until 2028.
Under their sponsorship, the Chinese brand will continue to support the German basketball's governing body as the official apparel supplier. Specifically, PEAK will provide sports kits to Germany’s senior men’s, women’s and all age-group national basketball teams until the 2028 Olympic Games in Los Angeles.
Because PEAK’s current deal with the DBB was not due to expire until 2022, the Chinese brand also has similar partnerships with basketball federations in Australia, Israel, Serbia, Nigeria, New Zealand and Latvia.
"I am very excited to extend the strategic and long-term partnership with the German Basketball Federation…” said DBB President Ingo Weiss, “Our common goal is to further promote the sport in Germany, thus combining tradition with innovation."
The new deal was brokered by Lagardère Sports Germany, the DBB's marketing partner.
Source: Sina
Proofread by William Logsdon
Related coverage
PEAK strikes strategic agreement with Brazil Olympic Committee
06 Sep 2017
Chinese vice Premier visited Houston Rockets
23 Jun 2015
Stephon Marbury embraces sports blockchain in China
28 Apr 2018
CBA to set up management company
18 Jan 2016
18 May 2018
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...