VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
December 8: The Chinese Tennis Association (CTA) has inked a 4-year partnership agreement with the tennis equipment brand, HEAD, effective from 2018.
This partnership will see HEAD act as the exclusive official tennis ball provider to CTA tennis events, as well as becoming the exclusive supplier of tennis racket stringing services at those events. Reportedly, this partnership will lead to a win-win situation where CTA events can get in line with international competitions in terms of event equipment and HEAD can promote its brand in the Chinese market.
Currently, HEAD and its subsidiary brand PENN have been named as official tennis ball provider to 5 of the 9 ATP1000 events. At the Indian Wells Masters, Madrid Masters and Paris Masters, HEAD is also the official provider of tennis racket stringing services.
Peter Schott, HEAD’s General Manager of International Trade expressed his delight that the upcoming partnership with the CTA will expand the brand’s tennis services business, as well as help promote the sport of tennis in China.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Year-end review: How did the U23 policy impact on the Chinese league, transfer market and players?
29 Dec 2017
25 Dec 2014
Weekly report: FIBA Asia Championship games draw widest attention
29 Sep 2015
Hebei China Fortune FC carry out poll to select their new stadium
24 May 2017
Chinese clubs spend $430 million
03 Mar 2016
More from Yutang Sports
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...