VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
December 8: The Chinese Tennis Association (CTA) has inked a 4-year partnership agreement with the tennis equipment brand, HEAD, effective from 2018.
This partnership will see HEAD act as the exclusive official tennis ball provider to CTA tennis events, as well as becoming the exclusive supplier of tennis racket stringing services at those events. Reportedly, this partnership will lead to a win-win situation where CTA events can get in line with international competitions in terms of event equipment and HEAD can promote its brand in the Chinese market.
Currently, HEAD and its subsidiary brand PENN have been named as official tennis ball provider to 5 of the 9 ATP1000 events. At the Indian Wells Masters, Madrid Masters and Paris Masters, HEAD is also the official provider of tennis racket stringing services.
Peter Schott, HEAD’s General Manager of International Trade expressed his delight that the upcoming partnership with the CTA will expand the brand’s tennis services business, as well as help promote the sport of tennis in China.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Li Na became ambassador of WTA new event in China
17 Apr 2015
Report on TV broadcasting of Tennis Tournaments in 2013(III)
24 Oct 2014
Sina Sports to air The Boodles Tennis
21 Jun 2016
Report on TV broadcasting of Tennis Tournaments in 2013 (VI)
14 Nov 2014
Wuhan's 1 billion worth stadium to surpass Wimbledon' main court
26 May 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...