Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
December 8: The Chinese Tennis Association (CTA) has inked a 4-year partnership agreement with the tennis equipment brand, HEAD, effective from 2018.
This partnership will see HEAD act as the exclusive official tennis ball provider to CTA tennis events, as well as becoming the exclusive supplier of tennis racket stringing services at those events. Reportedly, this partnership will lead to a win-win situation where CTA events can get in line with international competitions in terms of event equipment and HEAD can promote its brand in the Chinese market.
Currently, HEAD and its subsidiary brand PENN have been named as official tennis ball provider to 5 of the 9 ATP1000 events. At the Indian Wells Masters, Madrid Masters and Paris Masters, HEAD is also the official provider of tennis racket stringing services.
Peter Schott, HEAD’s General Manager of International Trade expressed his delight that the upcoming partnership with the CTA will expand the brand’s tennis services business, as well as help promote the sport of tennis in China.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
CTA Tour Becomes the First Top-level Tennis Event with Independent IP in China
13 Aug 2020
Report on TV broadcasting of Tennis Tournaments in 2013(IV)
31 Oct 2014
Nike to launch Li Na Collection
27 Feb 2017
Li Na inducted into Tennis Hall of Fame
22 Jul 2019
When will China have next Li Na?
18 Nov 2014
More from Yutang Sports
IWGA to confirm the World Games host
11 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...