Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Ultimate Fighting Championship (UFC), a premier international mixed martial arts organization, has officially revealed its viewing ratings of its debut on China Mainland, the UFC FIGHT NIGHT: BISPING vs GASTELUM.
Taking place on November 25 in Shanghai, the UFC Shanghai event brought together 15,128 spectators around the Octagon, set up in the Mercedes-Benz Arena, making this event the largest mixed martial arts (MMA) event held in China. Reportedly, Shanghai is one of the UFC’S 10 newly-developed markets and this Shanghai event has become the UFC’s 6th sell-out event in 2017.
Outside the arena, this event was streamed by PPTV and Video on Demand (VOD) which were watched by over 1 million fans. UFC’s digital streaming service, UFC FIGHT PASS, also broadcasted this event and received record-breaking viewership in its broadcast of its UFC Asian Games.
The event was also highly discussed on Chinese social media. Its hashtag #UFC上海# (#UFCShanghai#) on Weibo was read more than 46 million times and became the most popular sports event hashtag that evening. With Chinese fighters appearing in 8 and winning 5 of the event’s 12 bouts, the total number of hashtag reads even surpassed the Mayweather vs. McGregor boxing event.
Source: Sina
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
WSOF expands to Chinese Market
13 Jul 2015
WeSUCH to sponsor Worldwide MMA Alliance
31 Dec 2015
Alisports and Jet Li announce MMA event
24 May 2016
ONE Championship returning to mainland China in June
26 May 2015
iQiyi Sports sign agreement with Bellator MMA on exclusive broadcasting rights
25 Apr 2019
More from Yutang Sports
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
IWGA to confirm the World Games host
11 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...