VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
As a new step to engage more young consumers, the English automobile brand Jaguar has struck a deal with China Electronic Sport Tournament (CEST), making the brand’s new model, the Jaguar XEL, the title sponsor of the King of Glory tournament in 2017.
Under this partnership, a new Jaguar XEL challenge will be featured in the King of Glory tournament. Reportedly, all King of Glory enthusiasts can join the challenge as a 5-member team. At the end of the challenge, Jaguar will sign an agreement with the winning team, which will allow the team to represent Jaguar and compete at the King of Glory Champions Tournament.
The battle between Jaguar’s team (the winner of the challenge) and the King of Glory tournament champions will take place in December, 2017. All five members of the winning team will be given the rights to use a Jaguar XEL for one year.
Under the direction of the Ministry of Culture of China, CEST is a nationwide eSports tournament launched by the Internet Access Service Association of China and NVIDIA China in 2016. In the 2017 edition, CEST has included two games, League of Legends and King of Glory as its official tournaments.
Source: Sohu
Proofread by Raymond Fitzpatrick
Related coverage
Weibo named KPL official social media partner
20 Mar 2018
Shanghai's media group Oriental Pearl Group to tackle eSports business
27 Apr 2018
Chinese eSports Football League to kick off
19 Jun 2017
China Digital, Jay Chou to set up e-sport gaming company
18 Feb 2016
15 May 2015
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Yutang Sports
loading...