VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Dongfeng Renault, as part of a new sports sponsorship deal, have undertaken a new sports marketing campaign. From 2017 to 2019, the joint venture automobile manufacturer will act as the title sponsor of the Chinese Football Association (CFA) Women’s Super Cup.
This sponsorship deal will allow Kadjar, the first model manufactured by this Chinese joint venture company in 2016, to become the official vehicle of the game.
After the signing of the deal, the first marketing campaign of this new sponsorship was initiated with Dongfeng Renault inviting 11 key players of the 武汉江大女足队 (Wuhan Jiangda Nvzu, literally translated as Wuhan Jianghan University Women’s Football Club) to visit their headquarters in Wuhan, Hubei Province. Representatives from the CFA, Jianghan University and Wuhan Football Association also attended alongside officials from the club.
The CFA Women’s Super Cup is a premier football competition organized by the CFA for womens football clubs in China, with the champions of the Chinese Women’s Super League playing against the Chinese Women’s Football Champions.
Wuhan Jianghan University Women’s Football Club are the current second-tier champions of the women’s football league in China, giving them promotion to the 2017/18 WCSL.
As the latest joint venture automobile manufacturer in China, Dongfeng Renault has announced it will sponsor some high-quality sports events including the Wuhan Marathon and the 2019 Military World Games which will take place in Wuhan.
Source: Sohu
Proofread by Raymond Fitzpatrick
Related coverage
CFA renames their fourth-tier football league
12 Jan 2018
Yutang Weekly: What happened in the Chinese sports market (8/19-8/25)
25 Aug 2019
CFA release rosters of qualified clubs for 2017/18 CSL and CL
31 Jan 2018
CFA seeking commercial partners for women’s football
08 Apr 2018
La Liga and Chinese Football Association officially launch GoalFuture
23 Aug 2019
More from Yutang Sports
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...