VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 13: After the annual shopping festival in China, Double 11 or Singles Day on November 11, Chinese sportswear brand ANTA have also launched a philanthropic campaign with the first activity called 梦想中心 (literally translated as “Dream Centers”) officially opened at a primary school in Longyan, Fujian Province.
At the opening ceremony, ANTA’s representatives gave sports equipment to disadvantaged pupils from the school. Following which, a sports experience course was also delivered to the pupils, allowing them to receive some basic sports skills and enhance their team spirit.
Reportedly, these Dream Centers were jointly organized by ANTA and Shanghai Adream Foundation, aimed at engaging more Chinese teenagers to participate in sports. These centers are also part of the teenager-focused philanthropic project released by ANTA in July, 2017.
Up to now, over 2,800 Dream Centers have been planned around China. Digital devices such as tablets, projectors and 3D printers, as well as around 1500 books will reportedly be available in each center. This year, ANTA plan to build seven more Dream Centers with relevant partner organizations in Yunnan Province and Fujian Province in the next five months.
Zheng Jie, Executive Board Director for the ANTA brand, disclosed that the philanthropic project would benefit over 10 million teenagers in China in the following ten years.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
China,DPRK signed a sports exchange protocol for 2015
30 Dec 2014
China gets boxing boost, grassroots devt
23 Sep 2015
Advertisers to cash in on China's 2022 Winter Olympics win
03 Aug 2015
Basketball Bundesliga side Alba Berlin set up office in Beijing
02 Jul 2015
Premier League(III): broadcasts, media and fandom
28 Jul 2015
More from Yutang Sports
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...