VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The date November 11 has been far from a normal day in recent years as it has become an entertainment festival for single people and has transformed into one of the biggest online and offline shopping days in China.
The shopping festival “Double 11” was initiated by Alibaba in 2009 and celebrated its ninth edition on November 11, 2017. As usual, various retailers and brands launched their online-and-offline promotion campaigns, including Chinese domestic sports brands.
ANTA released their groundbreaking online sales figure for Double 11, hitting RMB 670 million, an increase of 66% from last year’s edition of the shopping festival. Reportedly, it took 9 hours for ANTA to break the RMB 400 million record. One extraordinary thing is that in the first 8 minutes of the day (midnight) their sales figure reached over RMB 100 million, which took 30 minutes for ANTA on November 11, 2016.
In terms of sales figures, LI-NING ranked second following ANTA with a sales figure of RMB 215 million. Another Chinese sports brand, Xtep, took third place on the list.
On this year’s Double 11 Day, Xtep’s online sales figure reached RMB 207 million, 83% more than last year. Reportedly, it is the biggest growth in online sales figures among Chinese domestic sportswear brands for this annual shopping festival.
Source: info.cloth.hc360.com
Proofread by Raymond Fitzpatrick
Related coverage
ANTA signs deal with Brooklyn Nets
20 Nov 2014
Li-Ning joins forces with City Football Super League
23 Mar 2018
ASICS sign up two Chinese entertainment stars as ambassadors
22 Jan 2018
American brand Skechers shows confidence in the Chinese market
28 Jun 2018
Li-Ning becomes the official partner of the Houston Rockets
29 Jun 2017
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Yutang Sports
loading...