Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
As one of the 96 sports pilot towns authorized by the China General Sports Administration, Shilin Town, Zhejiang Province, is ready to kick off the construction of its sports town project.
Based on its natural environment, Shilin town will see aquatic sports, mountain sports and cycling as its priorities. As a result, the town will construct infrastructures and facilities for these sports, as well as partnering with sports companies focused on sports events and other sports-related content.
The local government of Shilin town officially signed a partnership deal on November 10 with Beijing Sanfo Outdoor Products Co., Ltd (Sanfo), an outdoor sports equipment and activities company. This deal will see Sanfo take charge of the town’s branding and will jointly organize sports and tourism activities in the town alongside local government.
The two sides have also released details of an upcoming sports event in this town, the 2017 Fantasy Stone Forrest Ascent Half Marathon. According to a representative from Sanfo, this marathon route will be a highlight for runners with an adventurous spirit.
Source: sports.163.com
Proofread by Raymond Fitzpatrick
Related coverage
Xtep and Wisdom will obtain 10 billion profits
24 Jun 2015
Lander Sports negotiating 8-billion-yuan sports town deal
08 Feb 2018
Combination of sports and tourism to be enhanced in Qinghai Province
28 Nov 2017
CFLD signs five-year sponsorship with Beijing Marathon
24 Jul 2017
Fudi made a second-year sponsorship deal with Shuifu Half Marathon
07 May 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports
loading...