VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
November 12: Tencent Sports has become the exclusive internet partner and media sponsor of the Chinese Skating Association (CSA).
Under their agreement, Tencent will acquire the internet rights to some CSA coaches and players in international events, business development rights to licensed merchandise, along with activity organization opportunities.
The signing ceremony was also attended by the CSA Secretary-General Li Jingrui, Xu Shaolian, Director of Tencent Sports Agency Center and Jia Wenxiu, Director of Tencent Sports Editorial Center.
As Li Yan, the CSA Chairperson and Head Coach of Chinese national short track speed skating team, said, “We are really happy to reach an official deal after a long-term tie with Tencent. The partnership is expected to create a better environment for the sport as well as enable more people to understand ice sports.”
By the end of October, CCTV 5, Tencent and zhibo.tv purchased the media rights to the China Basketball Association.
Source: Tencent
Proofread by William Logsdon
Related coverage
Beijing 2022 venue to host Freestyle Ski and Snowboard World Championships
13 Jun 2016
zhibo.tv to stream CBA games: a new era has begun
02 Nov 2017
Winter sports industry faces talent gap
05 Jan 2017
Charles Hamelin races to gold in short-track World Cup in Shanghai
15 Dec 2014
FIBA-Tencent update partnership
21 Sep 2016
More from Yutang Sports
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...