VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Australian sports apparel brand 2XU has officially announced its landing in the Chinese market at a press conference held in Shanghai.
To enter the market, the brand will establish a joint venture company with Ningbo Chisage Mulsanne Holding CO.,Ltd., a Chinese clothing company who owns the well known Chinese mens wear brand GXG.
Since September 1, 2017, 2XU has launched their official online store on tmall.com, Alibaba’s online shopping website and is preparing to open 2XU stores in China. According to 2XU, they plan to open their stores in 30 Chinese cities over the next 3 years. The brand has also set a goal in sales over the next 3 years including selling 140,000 compression pants.
Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, 2XU is an Australian multinational brand focusing on the design, development and selling of sporting apparel including form-fitting compression sportswear for triathlon, cycling, running, open water swimming and general fitness wear.
Currently, the brand has reportedly opened over 3,000 stores in over 70 countries.
Source: Tencent
Proofread by Raymond Fitzpatrick
Related coverage
Q1 profit of Hebei China Fortune FC's owner up 86%
11 May 2016
Lander Sports to establish sports towns company with RMB 100m
07 Aug 2017
Chinese consortium to buy into Leeds United
29 Jul 2016
06 May 2016
Wanda's way to its sports kingdom
17 Nov 2015
More from Yutang Sports
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...