Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
November 3: L'Etape China, the amateur version of the Le Tour de France race will take place in Beijing China in 2018, based on a four-sided partnership.
Guoan Sports, Guoao Group, Shanghai Activation Group and Amaury Sport Organization (A.S.O), the official organizers of Le Tour de France, have reached a joint partnership introducing the premium race to Beijing for the first time.
Next autumn, the race will reportedly begin in Huairou District, Beijing, with a route stretching from Yanqi Lake to the Great Wall at Mutianyu. Unlike the professional race staged every July in France, L’Etape China will be opened to cycling enthusiasts from all over the world.
This September, Le Tour de France China Criterium made its debut in Changsha, China, with the Etape China being organized by Le Tour de France. In October, the second event of this cycling series took place in Shanghai, with seven International professional teams and five local Chinese teams taking part.
Source: newcar.xcar.com.cn
Proofread by Raymond Fitzpatrick
Related coverage
Tour de France signs live streaming deal in China
02 Jul 2019
Tencent Sports partners with A.S.O to exclusively stream the 2018 Tour de France in China
05 Jul 2018
China Taiping Insurance to sponsor L’étape Beijing by Le Tour de France
21 Sep 2018
Tour de France Shanghai Critérium announces airlines sponsor
03 Nov 2017
Yutang Weekly: What happened in the Chinese sports market (7/1 - 7/7)
07 Jul 2019
More from Yutang Sports
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...