VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese sports brand Huima has signed an agreement with Fundación Lucentum Baloncesto Alicante, a professional basketball club based in Valencian Community, Spain.
Under this partnership, Huima will support the club and help strengthen the communication between Chinese and overseas basketball clubs. The two sides have also reached an initial agreement in basketball training for teenagers in 3 years.
This partnership also brings a new opportunity to Huima. Li Hui from Huima stated that the brand has entered the European market and will have further promotional opportunities in Spain based on this partnership.
For the domestic market, Li disclosed that Huima will continue to partner with sports bureaus and education administrations of provinces and cities to help promote sports in schools. The brand will also develop further partnerships with domestic professional football clubs like Henan Jianye and Guangzhou R&F, in order to engage more football fans for their brand.
Headquartered in Zhuhai, Guangdong Province, Huima is a sports company focusing on promoting the development of sports in Chinese primary and middle schools.
Source: Baidu
Proofread by William Logsdon
Related coverage
New sponsor for Shanghai Men's Basketball Team
14 Oct 2016
Preview of China Basketball Summit 2015 (IV) : China and FIBA
03 Dec 2015
Tidy Life to sponsor Tianjin Basketball Team
11 Nov 2016
The 2014 Basketball TV Market Research Report
09 Apr 2015
Yutang Weekly: What happened in the Chinese sports market (8/12-8/18)
18 Aug 2019
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...