VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 25: On the eve of the Chinese University Basketball League’s (CUBA) 2017/18 season, Alisports have announced that they have renewed the broadcasting deal for the league with Viva China Sports, the exclusive operators of the league.
In the upcoming new edition of the league, Alisports will stream all of the 198 games of this season on their platforms, such as video websites Youku and Tudou, as well as the UC Browser and the set-top TV box, Tmall Box.
New broadcasting technologies will also be featured into the live stream. Reportedly, Alisports will display instant data of the players by partnering with the league’s official statistics partner. Panoramic cameras and unmanned aerial vehicles will also be introduced into the broadcasting system for the new season of the league.
What is worth mentioning is a project for college students, literally called “ The Blueberry Project (蓝莓计划)” which Alisports launched last year for college students, allowing them to join the broadcasting and reporting process of the games. Reportedly, the project will also take place in this new edition and hope to engage nearly 100 participating students.
Prior to this renewal, Alisports had extended their partnership with PAC-12 Conference in early October. According to Cai Chongxin from Alisports, the sports arm of Alibaba Group is dedicated to introducing the American on-campus sports culture to China and help cultivate a culture of sports among Chinese college students.
Source: iFeng
Proofread by Raymond Fitzpatrick
Related coverage
Yutang Weekly: What happened in the Chinese sports market (8/12-8/18)
18 Aug 2019
Sport1 acquired live rights to broadcast Bayern China Tour
17 Jun 2015
SND Cultural & Sports Group inks partnership MOU with Alisports
20 Jun 2017
Online communities: Another battlefield for major sports apps
06 Aug 2015
China makes move towards sporting success
18 Dec 2015
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
France’s Golden Decade of Sport
14 Jun 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...