Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
October 16, Shanghai: Having been a partner with Tennis Australia since 2013 in China mainland, the Chinese live-streaming platform iQiyi has jointly announced with the Australian governing body of tennis that their cooperation has been extended until 2021.
This renewal will allow iQiyi to broadcast the next four editions of the Australian Open and relevant programmes. These tennis programmes plus other summer tournaments featuring tennis players of Tennis Australia will also be featured on iQiyi, including the Mastercard Hopman Cup, The Brisbane International (ATP250), The Sydney International (ATP250), The World Tennis Challenge and The Australian Open Wildcard in Australia and Asian-Pacific Region.
Alongside their broadcasting services, the two sides will also extend their partnership in the e-commerce area, which will see the Australian Open’s official merchandise appear on iQiyi’s online mall.
iQiyi will also become the official partner of the Kids Tennis Day at the Australian Open, a campaign for kids and their families to experience the sport of tennis.
Over recent years, iQiyi has partnered with several international tennis governing bodies, such as the ATP and the WTA, capturing the rights of their tournaments and championships.
Under these tennis partnerships, iQiyi launched a premium membership project for tennis content during the China Open 2017. Users who joined this campaign can enjoy the rights included in their membership from January 1st, 2018.
Source: baidu
Proofread by Raymond Fitzpatrick
Related coverage
What should Chinese brands do to overcome situations like Ganten and Australian Open controversy?
25 Jan 2018
CTA Tour Becomes the First Top-level Tennis Event with Independent IP in China
13 Aug 2020
XuShilin becomes No.1 in World Tennis Junior Rankings
30 Oct 2014
OCEANS Sports partner with FFT
03 Mar 2016
Hong Kong Tennis Association unveils strategic partnership with Prudential
19 Jun 2015
More from Yutang Sports
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Squash will be significantly boosted by LA28 inclusion
17 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports
loading...