VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 15, Beijing: On the eve of the upcoming new season of the Chinese Basketball Association (CBA) League which will start on October 21, a press conference was held to introduce some new information about the league.
The CBA Chairman and CBA Company’s President Yao Ming stated that the 2017/18 season will be a milestone for the league as the CBA Company takes charge of the league’s operation.
The company will be dedicated to enhancing the league’s branding and business promotions, in order to improve the brand value of the league and the co-development of the company and 20 clubs in the league.
Some new initiatives taking place in the new season were also announced at the press conference, part of which have been disclosed in a new competition plan for the 2017-2022 seasons of the CBA League. Meanwhile, the official Weibo and WeChat accounts of the league have recently been launched.
What is worth mentioning is the groundbreaking sponsorship roster for the new season. It was announced at the press conference that China Life Insurance (Group) Company had become the first ever main sponsor of the league for the next 3 years, acquiring the rights in banking and insurance services.
Alongside China Life, other companies and brands have joined forces with the league. The full list of league sponsors is as follow:
Source: 163.com
Proofread by Raymond Fitzpatrick
Related coverage
CBA’s 5-year plan : A small step towards further reform
07 Jul 2017
Preview of China Basketball Summit 2015
14 Nov 2015
How Yao Ming’s reform initiatives are gradually changing the CBA
17 Apr 2018
Six CBA clubs establish eSports Basketball Association
09 Apr 2018
Weekly Report: Sports Personality of the Year highlights CCTV 5
26 Jan 2016
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
IWGA to confirm the World Games host
11 Apr 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports
loading...