VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 13: The top-flight professional football club AC Milan has signed a long-term strategic partnership with Alpenwater, naming the brand as its official water partner.
Under the terms of their deal, the pair will work closely to launch co-branded marketing campaigns in China and Italy. Alpenwater will be endowed with sponsorship rights like brand association, on-the-pitch exposure and digital logo display.
At the news conference held in Beijing, the Italian giants, which were acquired by Chinese businessman Li Yonghong earlier this year, also launched their Chinese business branch.
As Lorenzo Giorgetti, AC Milan’s chief commercial officer, said, “On the one side, this partnership gives AC Milan the opportunity to link its brand to one of the fastest growing companies in the mineral water sector operating in China. On the other, it allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide.”
Source: Sohu
Proofread by William Logsdon
Related coverage
AC Milan and China are perfect match for each other
20 Apr 2015
Football organization raises RMB17m
19 May 2016
AC Milan players visited Huawei’s headquarters in Shenzhen
27 Jul 2015
Can LeTV Sports pull off organizing ICC China?
24 Jul 2015
Chinese investors to buy AC Milan for €740m
08 Aug 2016
More from Yutang Sports
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
France’s Golden Decade of Sport
14 Jun 2023
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...