VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 13: The top-flight professional football club AC Milan has signed a long-term strategic partnership with Alpenwater, naming the brand as its official water partner.
Under the terms of their deal, the pair will work closely to launch co-branded marketing campaigns in China and Italy. Alpenwater will be endowed with sponsorship rights like brand association, on-the-pitch exposure and digital logo display.
At the news conference held in Beijing, the Italian giants, which were acquired by Chinese businessman Li Yonghong earlier this year, also launched their Chinese business branch.
As Lorenzo Giorgetti, AC Milan’s chief commercial officer, said, “On the one side, this partnership gives AC Milan the opportunity to link its brand to one of the fastest growing companies in the mineral water sector operating in China. On the other, it allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide.”
Source: Sohu
Proofread by William Logsdon
Related coverage
12 Aug 2016
Sino-Europe Sports certain to acquire Milan on 3rd March
13 Feb 2017
Opportunity and challenge: when top football clubs land in China
17 Jul 2015
08 Dec 2016
Robin Li to buy Wolves as well as Milan?
07 Jul 2016
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Yutang Sports
loading...