Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
October 13: The top-flight professional football club AC Milan has signed a long-term strategic partnership with Alpenwater, naming the brand as its official water partner.
Under the terms of their deal, the pair will work closely to launch co-branded marketing campaigns in China and Italy. Alpenwater will be endowed with sponsorship rights like brand association, on-the-pitch exposure and digital logo display.
At the news conference held in Beijing, the Italian giants, which were acquired by Chinese businessman Li Yonghong earlier this year, also launched their Chinese business branch.
As Lorenzo Giorgetti, AC Milan’s chief commercial officer, said, “On the one side, this partnership gives AC Milan the opportunity to link its brand to one of the fastest growing companies in the mineral water sector operating in China. On the other, it allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide.”
Source: Sohu
Proofread by William Logsdon
Related coverage
Milan's Weibo followers increased by 2,500 within 24hrs
07 Jul 2015
Berlusconi favours Chinese deal for AC Milan
06 May 2015
AC Milan launch Chinese language website
11 Mar 2016
Sino-Europe Sports to delay acquisition of AC Milan
24 Nov 2016
12 Aug 2016
More from Yutang Sports
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...