VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
October 13: The top-flight professional football club AC Milan has signed a long-term strategic partnership with Alpenwater, naming the brand as its official water partner.
Under the terms of their deal, the pair will work closely to launch co-branded marketing campaigns in China and Italy. Alpenwater will be endowed with sponsorship rights like brand association, on-the-pitch exposure and digital logo display.
At the news conference held in Beijing, the Italian giants, which were acquired by Chinese businessman Li Yonghong earlier this year, also launched their Chinese business branch.
As Lorenzo Giorgetti, AC Milan’s chief commercial officer, said, “On the one side, this partnership gives AC Milan the opportunity to link its brand to one of the fastest growing companies in the mineral water sector operating in China. On the other, it allows Alpenwater to use AC Milan as the perfect strategic partner to enter key markets, both in Europe and worldwide.”
Source: Sohu
Proofread by William Logsdon
Related coverage
Robin Li to buy Wolves as well as Milan?
07 Jul 2016
Chinese Milan takeover still on hold
01 Dec 2016
Chinese enterprises to purchase AC Milan by fundraising
09 Apr 2015
Milan's Weibo followers increased by 2,500 within 24hrs
07 Jul 2015
21 Jul 2016
More from Yutang Sports
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Yutang Sports
loading...