VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese Basketball Association (CBA) has signed a partnership deal with Hebei-based Jinmailang Beverage company, announcing its water brand Jinmailang Liangbaikai (Liangbaikai literally means cooled boiled water) to be the league’s official drinking water sponsor for the next three seasons.
The Jinmailang brand has been an active player in sports marketing, as it was recently a sponsor of the 2017 Xingtai China Green Taihang International Road Cycling Race and the 11th Capital University Alpine Skiing Event.
According to an official statement, the bottled water maker will make efforts to provide quality service for CBA players and fans, as well as inform the public on the importance of boiled water for sports enthusiasts’ health.
Earlier this year, the CBA has also extended partnership deals with the Chinese sportswear brand Li-Ning and the oil and gas corporation ExxonMobil. Additionally, Osports (Beijing) Culture Media has become the league’s exclusive official image partner, while Tag Heuer has returned to become official timekeeper and watch partner for the 2017/18 season.
Source: Weibo
Proofread by William Logsdon
Related coverage
CBA set up 3x3 Basketball Committee
31 Jan 2018
China Basketball Museum to be built in Tianjin
26 Jul 2019
Beijing Ducks partner with US Basketball Academy to develop junior talent
29 Jun 2017
Calxon Group became exclusive title sponsor of 2015 National City Basketball Tournament
29 May 2015
15 Nov 2015
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...