VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Chinese Basketball Association (CBA) has signed a partnership deal with Hebei-based Jinmailang Beverage company, announcing its water brand Jinmailang Liangbaikai (Liangbaikai literally means cooled boiled water) to be the league’s official drinking water sponsor for the next three seasons.
The Jinmailang brand has been an active player in sports marketing, as it was recently a sponsor of the 2017 Xingtai China Green Taihang International Road Cycling Race and the 11th Capital University Alpine Skiing Event.
According to an official statement, the bottled water maker will make efforts to provide quality service for CBA players and fans, as well as inform the public on the importance of boiled water for sports enthusiasts’ health.
Earlier this year, the CBA has also extended partnership deals with the Chinese sportswear brand Li-Ning and the oil and gas corporation ExxonMobil. Additionally, Osports (Beijing) Culture Media has become the league’s exclusive official image partner, while Tag Heuer has returned to become official timekeeper and watch partner for the 2017/18 season.
Source: Weibo
Proofread by William Logsdon
Related coverage
Everbright Sports Fund to fully purchase Shanghai Sharks
28 May 2018
Yao Ming leads preparation for CBA leadership transition
11 Jan 2017
Home of Marbury to be unveiled in Beijing
16 Dec 2015
06 Sep 2017
Stephon Marbury embraces sports blockchain in China
28 Apr 2018
More from Yutang Sports
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
Yutang Sports
loading...