VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The Giant of the instant noodles industry, Master Kong, has started a basketball charity project to celebrate its 25th anniversary.
As part of its partnership with NBA China, the instant noodles brand is planning to set up 6 “basketball dream” centers for youngsters in underdeveloped areas as well as donate basketball equipment for 75 Chinese schools.
Two NBA stars Andre Iguodala and Jamal Crawford have shared their personal experiences and presented autographed basketballs as gifts to their young fans at the ceremony.
NBA China chief executive David Shoemaker hopes that this project will provide new sports facilities and apparel for thousands of students in the 75 schools and teach them how to live a positive life with respect, teamwork and leadership.
According to their plan, Master Kong will start the project in the first year by covering 25 primary schools in remote and border areas in China.
Master Kong has officially become the exclusive sponsor of the NBA China in 2015.
Source: Xinhua
Proofread by William Logsdon
Related coverage
New title sponsor for CBA winners
14 Jun 2016
Oman Air became the official partner of Qingdao Extreme Sailing
02 May 2015
Kobe Bryant entered Pacific Power Index
27 Jan 2015
VIVO becomes Official Partner of NBA in the Philippines
11 Dec 2018
SINOPEC to title sponsor CTCC in four successive years
20 May 2015
More from Yutang Sports
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
France’s Golden Decade of Sport
14 Jun 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...