VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese company ZTE has signed a three-year marketing deal to become the PGA Tour’s first official smartphone partner. This partnership includes global rights through 2020 as ZTE becomes the official smartphone of the world’s leading golf tour.
The deal will enable ZTE to use the logo of the PGA Tour in its marketing campaigns and provide brand exposure opportunities on the tour’s digital and TV media.
The Chinese smartphone has already made a presence on the PGA Tour, as ZTE became a hospitality partner of the 2017 Farmers Insurance Open and the official smartphone of the RBC Canadian Open. In addition to this, the smartphone brand has also named PGA Tour player Danny Lee as a global ambassador for ZTE’s Axon brand.
“Mobile devices have become such a critical means by which fans watch and get updates on our competition, find information about their favorite players and share PGA Tour-related content,” said Brian Oliver, the PGA Tour’s senior vice president of sponsorship and partnership. “In ZTE, we are partnering with a global leader in the telecommunications industry.”
Source: Sina
Proofread by William Logsdon
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Russian Esports team title sponsored by Chinese company
20 Jul 2015
Huawei announce new partnership with Al Ahly
30 Mar 2016
FAW Toyota sponsor 2017 London derby in Beijing Bird’s Nest stadium
27 Apr 2017
CSMF sponsored team won Tour of Qinghai Lake
22 Jul 2015
ZTE unveiled Axon Mini NBA Edition handsets in China
23 Sep 2015
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...