Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
September 17: German soccer team Borussia Dortmund (BVB) joined a marketing activity organized by its newly signed German Product Partner Ofo at the IAA Cars 2017 in Frankfurt, Germany. The activity was attended by BVB stars André Schürrle and Sebastian Rode. BVB and the dockless bike-sharing company reached an agreement in July.
Ofo aims to increase its influences in the German market via this partnership. Under this new partnership, Ofo will soon launch newly designed bicycles near the Signal Iduna Park, BVB’s home stadium with a league capacity of 81,360 (standing and seated) and an international capacity of 65,829 (seated only). Furthermore, Ofo’s logo has featured on the billboard in the stadium in this season of Bundesliga matches.
This July, the company held a ceremony to welcome the German club with BVB players Christian Pulisic and Sokratis Papastathopoulos, taking a ride on the famous yellow bikes, Ofo’s flagship product, around the city of Guangzhou.
Founded in 2014 in Beijing, Ofo is a “dockless” bike-sharing service, which is said to have connected more than 6.5 million bikes in 150 cities across five countries, generated more than 25 million daily transactions and provided over 2 billion rides.
Source: dy.163.com
Proofread by William Logsdon
Related coverage
06 Apr 2016
Is China amusing sports to death?
09 Nov 2015
Wisdom Sports to launch sport-related health database
01 Dec 2015
National Sports Training Center extends 13-year deal with Pocari Sweat
26 Sep 2017
Dow Jones EMEA Managing Director Michael Lynagh: Sports is definitely benefiting from China
23 May 2016
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord announces first speakers - World Sport & Business Summit 2024
06 Dec 2023
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord scores Summit touchdown with NFL
18 Jan 2024
Yutang Sports
loading...