VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sports and wellness service provider Codoon has become the online cycling partner of the UCI WorldTour Series Gree - Tour of Guangxi.
Under the terms of their agreement, Codoon is planning to hold an online cycling campaign, which will allow cycling fans to “punch the clock” along with the tour. David Yang, CEO of Wanda Sports China, said he was impressed by the digital marketing strategy adopted by Codoon, and believed that it will engage more participants in professional cycling.
The six-day tour, expected to kick off on October 19 in Guangxi, will see cyclists start from the coastal cities of Beihai and Qinzhou, then head north to Nanning, Liuzhou and finally arrive in Guilin.
The race has attracted 126 world top professional cyclists and 18 professional teams including Team Sky, Movistar and BMC Racing. According to Xinhua, a women's cycling tour of Guangxi will also take place at the same time and a UCI Cycling Gala will be held in Guilin on October 24.
Source: sports.enorth.com.cn
Proofread by William Logsdon
Related coverage
Will Wang Jianlin come back to Chinese soccer league?
09 Jul 2015
Triathlon company latest piece in Wanda Group sports pie
28 Aug 2015
The 2019 FIBA World Cup’s mascot design competition tips off
21 Nov 2017
Spending big not a long-term policy for China’s sports industry
18 Nov 2015
03 Aug 2016
More from Yutang Sports
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Yutang Sports
loading...