VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese social media platform Sina Weibo announced a strategic partnership with the popular online game, League of Legends (LoL).
Weibo, the Chinese equivalent of Twitter, will offer its live-streaming services to broadcast the 2017 League of Legends World Championships which will be held in Wuhan, Guangzhou, Shanghai, and Beijing from September 23rd to November 4th. A total of 24 teams across the world will attend the annual eSports competition.
Meanwhile, LoL players will be allowed to receive game rewards on Weibo and share their gaming videos to the social media site.
“70 percent of young Weibo users are also eSports players. The strategic partnership will not only promote the activeness of LoL players but also expand the influence of eSports competitions,” said Zhang Zhe, senior operating director of Weibo.
As a multiplayer online battle arena video game developed and published by Riot Games, a subsidiary of Chinese internet giant Tencent, the game has more than 100 million monthly active users in the world; half of them are also Weibo users. Nearly two-thirds of professional LoL players have opened Weibo accounts. The 14 international LoL teams, including SKT of South Korea and FNATIC of Europe, also have accounts on Weibo.
Proofread by William Logsdon
Related coverage
Sina Weibo Partners with the Riot Games on LOL Season 10
21 Aug 2020
CBA adds Weibo as official social media platform
19 Oct 2018
Wu Lei becomes basketball ambassador to the NBA’s Weibo account
27 Nov 2017
NFL to stream live games in China on Sina Weibo
30 Dec 2016
NFL to continue collaboration with Weibo for the new season
12 Sep 2018
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports Appointed as the Official Media Partner of the Future of Sport
14 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Yutang Sports
loading...