VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
September 11: In a video posted on the NBA's Dallas Mavericks' official Weibo account, the team's owner Mark Cuban broke the news that the team Is seeking to change its current Chinese name "小牛(Xiaoniu)", which literally means "calves" with one that is more consistent with their traditional English nickname, Mavericks.
To find this new name, the Dallas Mavericks have partnered with Tencent Sports to host a campaign among Chinese fans aimed at collecting their ideas.
The first phase of the activity started on September 11 and will last until the 24th during which fans can send their suggestions to Tencent News, Tencent Sports and Tencent NBA, plus commenting on the Dallas Mavericks' official Wechat and Weibo accounts. It has been reported that over 10,000 fans sent their ideas on the first day.
Meanwhile, Tencent Sports will also interview other professionals in the NBA and research basketball and translation sectors on the topic of this new name.
The second phase will begin on September 25 and last for two weeks with three candidate names being selected by the Dallas Mavericks and Tencent Sports. The three Chinese names will be voted on by Chinese fans with the selected Chinese name announced by Mark Cuban.
Source: sports.qq.com
Proofread by Raymond Fitzpatrick
Related coverage
NBA China to open Playzone in Shanghai
18 May 2016
Weekly Report: EURO 2016 shines on CCTV 5
14 Jun 2016
Weekly Report: Basketball matches won the most attention
01 Dec 2015
Allen Iverson started frenzied promotional trip in China
21 May 2015
Weekly report: FIVB Volleyball Women's World Championship still dominates
19 Oct 2018
More from Yutang Sports
Leading sports charity, Podium Analytics, announces Trusted Research Environment for Global Sport
11 Apr 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord’s conversation with FEI President Ingmar De Vos: Equestrian sport’s road to Versailles
22 Apr 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...