VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Real Madrid and Chinese conglomerate Lai Sun Group on Monday jointly announced a project to build an indoor interactive football experience centre in Zhuhai, Guangdong Province.
"We are grateful to the Lai Sun group because this agreement will make it possible for Real Madrid to be even closer to our fans in China, a country that we all have in our hearts," said Emilio Butragueno, director of Institutional Relations of Real Madrid.
Under the Novotown Project, the centre covers an area of approximately 12,000 square metres and is expected to open to tourists in 2021.
The centre features a museum of Real Madrid’s history, a merchandise shop, various mini game challenges, other entertainment experiences and a restaurant area. Visitors can indulge themselves in an immersive world of football experiences, including professional matches and personalized training, with the help of virtual and augmented reality technologies.
According to Lai Sun Group, the centre aims to create fun-filled and highly interactive sports experience for guests of all ages and interests.
“The interactive football centre is instrumental to develop the culture of sports entertainment, and establish a diversified range of industries to promote the region’s tourism economy,” said John Tse, Head of the Novotown Project of Lai Sun Group.
Source: QQ
Proofread by William Logsdon
Related coverage
LeTV Sports’ aid to International Champions Cup
23 Apr 2015
Madrid trainers for Evergrande Academy
30 Mar 2016
Former Real Madrid duo expected to China tour
09 Jun 2015
Chinese keyboard company Kika Tech partner with Real Madrid
01 Aug 2017
Partnering with Real Madrid, Eastern Sports Club aims for listing
15 Jul 2015
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Yutang Sports
loading...