VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
September 7: Alisports, the official sports branch of the Chinese e-commerce giant Alibaba, has announced that it will expand its business in sports training through the establishment of a fitness academy brand, as part of its partnership with Chinese fitness brand Tera Wellness.
The signing ceremony, held on the sidelines of FIBO China 2017, was attended by Alisports COO Yu Xingyu and Jin Yujing, President of Tera Wellness.
According to statistics, though there are 434 million Chinese people participating in sports and exercise, 250 trainees can have one coach on average. Even worse, only 4% of sports training content has matured into formal teaching materials and system. That’s why Alisports has decided to fill the gaps.
Under the terms of their deal, Alisports-Tera Wellness Fitness Academy is designed to offer courses for physical trainers, sports special trainers, fitness managerial staff, sports professionals and athletic rehabilitation therapists. The courses cover various fields in sports including cloud services, sports business cooperation and sports industry management.
Tera Wellness is a fitness brand with locations in 16 Chinese cities including Shanghai, Beijing, Shenzhen, Hangzhou, Qingdao, Wuxi, Ningbo, Dalian and Shenyang.
Source: Sohu
Proofread by William Logsdon
Related coverage
Desports cooperated with top European sports broker company
04 Jul 2015
Alibaba E-Auto to sponsor Club World Cup
10 Dec 2015
Former CEO of Barcelona visits a Chinese football club
10 Nov 2015
PEAK Sport joins forces with Palestine Olympic Committee
13 Apr 2016
Knot tied! Xtep cooperated with Wisdom in sports
23 Jun 2015
More from Yutang Sports
France’s Golden Decade of Sport
14 Jun 2023
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Yutang Sports
loading...