Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
August 27: Alisports, the sports arm of Chinese e-commerce giant Alibaba, has signed a strategic agreement with China Telecom-owned Besttone Holdings.
This agreement, following Alibaba and China Telecom’s comprehensive strategic agreement in May, will see the pair enter a deep cooperation regarding video content, media rights, membership credits, e-sports events and big data.
Alisports is looking to share its media outlets and resources with Besttone’s subsidiaries Tianyi Video, Xuancai Hudong and Tianyi Credits, to provide more quality service experiences and expand its business in culture and entertainment.
Besttone, founded in 1992, is principally engaged in hotel operations, e-commerce and credits exchange businesses in China. The company was listed on the Shanghai Stock Exchange in 1993.
Alisports was set up in September 2015 after recruiting Zhang Dazhong to serve as CEO. The sports company has struck agreements with sporting properties like the FIFA Club World Cup, the National Football League and the International Boxing Association. The venture has created a sports service chain through combining the operations of e-sports, golf and road running events with Alibaba’s big data platform.
Source: chinanews
Proofread by William Logsdon
Related coverage
30 Jun 2016
Sport8 sign contract with Dortmund
18 Oct 2016
Kung-fu football to partner Alles Door Oefening
14 Nov 2015
Adidas China appoints Proximity as digital and social AOR
18 Aug 2016
Mansion Group seals partnership deal with Crystal Palace FC
13 Jul 2015
More from Yutang Sports
SportAccord scores Summit touchdown with NFL
18 Jan 2024
France’s Golden Decade of Sport
14 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
IWGA to confirm the World Games host
11 Apr 2024
Yutang Sports
loading...