VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese sportswear brand Li-Ning has extended a five-year partnership with the Chinese Basketball Association on Tuesday.
Under the new partnership agreement for the 2017-2022 seasons, Li-Ning has obtained the sponsorship rights of the CBA for shirts and shoes. To protect the rights of sponsors, the CBA issued a notice to strengthen the management of players’ sportswear, shoes and protective equipment.
In a controversy last season, CBA star Yi Jianlian took off his Li-Ning shoes and threw them on the court in protest against the league’s decision that all players should wear the sneakers of its official sponsor, Li-Ning.
Both the CBA and Li-Ning have not yet released the value of their sponsorship deal. However, according to Chinese internet giant Tencent, the extended deal is reported to be a flexible one with an amount of around one billion Yuan (US$150 million) for five years. The sponsorship will increase as the number of CBA matches also increases in during the next five seasons.
However, when Li-Ning signed its previous partnership with the CBA in 2012, the amount of the five-year deal was two billion Yuan (US$300 million), which included 1.5 billion Yuan in cash and sports equipment worth 500 million.
Meanwhile, Li-Ning has also signed a partnership deal with the Women’s Chinese Basketball Association, but the length of the contract and sponsorship value are currently unknown.
Proofread by William Logsdon
Related coverage
Yao Ming reaches consensus with CBA
12 Apr 2016
Yao Ming leads preparation for CBA leadership transition
11 Jan 2017
Yao Ming appointed President of CBA Management Company
10 Mar 2016
Weekly report (29/12/2014-04/01/2015)
09 Jan 2015
NIKE sign up Chinese top point guard Fang Shuo
08 Apr 2018
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Wiz-Team provides smart event management system for SportAccord 2024
14 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Yutang Sports
loading...