VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
July 24: Liverpool Football Club has announced that they have formed a partnership with Chinese mineral water brand Tibet Water, with the latter becoming Liverpool’s official mineral water partner in China.
This partnership will see Tibet Water obtain various marketing resources of Liverpool, including Liverpool’s digital and social media support, as well as access to current players and legends of the club. These resources will allow Liverpool and Tibet Water to create new experiences and avenues for their fans and consumers to reach the club and the brand.
Tibet Water’s Executive Director Sunny Wong stated that partnering with Liverpool was a milestone of the company’s business development. Wong also believed that the partnership would enhance the influence of Tibet Water’s brand and pave the way for them to expand their international business.
Liverpool’s Chief Commercial Officer Billy Hogan said that the partnership with Tibet Water was highly welcomed by Liverpool. He also expressed Liverpool’s expectation in working together with Tibet Water and carrying out more interactive activities to further engage with Liverpool’s Chinese-based fans, allowing Liverpool to build their brand image in China.
Source: ifeng
Proofread by Raymond Fitzpatrick
Related coverage
A Creative Marketing Model: Sports Sponsorship with a Charity Focus
31 Jul 2017
Hisense expands sports portfolio with Maccabi Tel Aviv deal
08 Jun 2015
ExxonMobil signs partnership with CBA and Yi Jianlian
18 Sep 2015
Taipei to seek NT$2 billion sponsorship
09 Nov 2015
C’estbon:seized popular games to penetrate new markets
12 Dec 2014
More from Yutang Sports
Gender equality will be reflected at OBS's coverage of the Paris 2024 Olympic Games
16 Apr 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Yutang Sports
loading...