Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
July 24: Liverpool Football Club has announced that they have formed a partnership with Chinese mineral water brand Tibet Water, with the latter becoming Liverpool’s official mineral water partner in China.
This partnership will see Tibet Water obtain various marketing resources of Liverpool, including Liverpool’s digital and social media support, as well as access to current players and legends of the club. These resources will allow Liverpool and Tibet Water to create new experiences and avenues for their fans and consumers to reach the club and the brand.
Tibet Water’s Executive Director Sunny Wong stated that partnering with Liverpool was a milestone of the company’s business development. Wong also believed that the partnership would enhance the influence of Tibet Water’s brand and pave the way for them to expand their international business.
Liverpool’s Chief Commercial Officer Billy Hogan said that the partnership with Tibet Water was highly welcomed by Liverpool. He also expressed Liverpool’s expectation in working together with Tibet Water and carrying out more interactive activities to further engage with Liverpool’s Chinese-based fans, allowing Liverpool to build their brand image in China.
Source: ifeng
Proofread by Raymond Fitzpatrick
Related coverage
Fujian SBS become CBA club Fujian Sturgeons' title sponsor
14 Sep 2017
PPTV launch specialized TV set for Liverpool Football Club
23 May 2017
Why Lenovo chose NFL to expand its footprint in the U.S?
20 Jan 2015
CSL team Yatai FC gets new sponsor
15 Jun 2015
China’s Division Two League signs wide-ranging deals
09 Mar 2016
More from Yutang Sports
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
SportAccord Bronze Partners Make Their Mark on Global Stage
08 Mar 2024
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Yutang Sports
loading...