VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese real estate developer China Fortune Land Development Co., Ltd. (CFLD) has signed a 5-year sponsorship deal with the Organizing Committee of the Beijing Marathon.
This deal will see the Beijing-based CFLD become the title sponsor of the marathon event from 2017 through 2021.
The Beijing Marathon, first held in 1981, is an annual full marathon race (42.195 km) held in Beijing which has become a Chinese icon and top international event. It has also been selected as the opening leg of the Asian Premier Marathons (APM) launched by the. Asian Athletics Association (AAA), Chinese Athletics Association (CAA), and the CAA-founded China Marathon Majors.
This year's Beijing Marathon, which starts at 7:30am on Sept 17, will kick off the 2017-18 APM season, a continental multi-race marathon series.
The publicly traded Chinese real estate developer CFLD, founded by Wang Wenxue, is also the current owner of Chinese Super League club Hebei China Fortune F.C.
Source: sports.chinaso.com
Proofread by Raymond Fitzpatrick
Related coverage
Jingdong Sports launches marketing campaign for Wuxi Marathon
26 Dec 2017
Branding a CSL club through non-commercial deal
04 Mar 2016
Rio 2016 seals deal with Chinese supplier
08 Jul 2016
New strategic partnership for Run For Run
28 Jul 2017
Hisense renews partnership with Lions Rugby
22 Aug 2017
More from Yutang Sports
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Meet the world-class speakers on SportAccord’s Plenary sessions
23 Feb 2024
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
France’s Golden Decade of Sport
14 Jun 2023
Yutang Sports
loading...