Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
As reported by PR Newswire, on June 20, 2017, Relevent Sports, Catalyst Media Group Limited, CCTV and CCTV Sports & Entertainment Co. Ltd jointly announced that CCTV would become the official TV broadcasting partner of the International Champions Cup (ICC) in Mainland China. This new four-year strategic cooperation agreement, starting from 2017, will see CCTV get the exclusive TV broadcasting rights for CCTV-5 and CCTV-5+ for all ICC competitions every summer including the non-exclusive broadcasting rights on its digital media platforms.
The parties will also work closely to enhance ICC’s influence in Mainland China to give more opportunities to football fans to get closer to the top global football players and clubs.
As indicated by the ICC, over the past two years, the partnership between the ICC and its broadcasting partners has attracted audiences of over 36m people, and through this new agreement with CCTV it is expected to reach around 1 billion Chinese viewers watching over various CCTV platforms.
Source: PR Newswire
Proofread by Raymond Fitzpatrick
Related coverage
Weekly Report: Sports Personality of the Year highlights CCTV 5
26 Jan 2016
CCTV 5 sports broadcasting report for the first half of 2015
24 Sep 2015
CCTV officially signs with FIFA for official broadcasting rights
07 Nov 2017
Weekly Report: Jeonbuk Hyundai Motors VS Jiangsu Suning ranked the first place
10 May 2016
CCTV 5, Tencent and others purchase CBA media rights
30 Oct 2017
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Birmingham Welcomes the World as SportAccord 2024 Kicks Off
08 Apr 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
Yutang Sports
loading...