VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
Chinese B2C e-commerce leaders JD.com announced at their press conference held on June 14 that they had taken the first step in professional eSports by acquiring two professional eSports teams – LPL team QG and LSPL team NON and have now been renamed as JDGaming and JoyDream respectively following their acquisitions.
Additionally, JD.com and their partners jointly announced the set-up of a gaming & entertainment industry alliance while also unveiling their 3-step approach. The first step is to strengthen their partnership with eSports‘ IPs, setting up elite eSports teams and lastly to partner with companies in the entertainment and sports industries.
JD Game+, a branch of JD.com focusing on games and eSports, has been working together with Intel, Lenovo, Microsoft, ASUS, Razer, Tsinghua Tongfang, Haier, Colorful Group and Mechrevo since 2015 and are dedicated to creating an entertainment eco-system with a complete structure based on 3 strategies.
The first strategy is to partner with hardware manufacturers and cybercafes in order to provide eSports fans with a communication platform. The second strategy is to cooperate with online multiplayers games such as League of Legends (LOL) and DOTA2, along with organizing eSports tournament and events and developing a youth training system. Finally, the third strategy will be to acquire top eSports teams thereby capturing existing top resources in the eSports industry.
Source: Sootoo
Proofread by Raymond Fitzpatrick
Related coverage
CSL-content mobile games launched
01 Nov 2017
eSports education company SuperGen Edu partners with Higher Education Press
24 Oct 2018
Two Chinese eSports organizations announce A-round financing
27 Sep 2018
Renmin Sports embraces eSports business
12 Oct 2017
LeSports partners with China Digital Culture
27 Jun 2016
More from Yutang Sports
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
Yutang Sports
loading...