VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On June 11 in Xiamen China the Chinese Olympic Committee reviewed their marketing programme over the past 8 years (2009-2016) and released the partnership programme plan between Chinese Olympic national teams and company sponsors for the next two Olympic cycles (2017-2024). It was reported that the total value of the Chinese Olympic Committee’s sponsorship contracts had reached a record breaking 3 billion RMB ($441.4m) between 2009 to 2016.
According to the Chinese Olympic Committee’s Marketing Summary Report (2009-2016), the Chinese Olympic Committee has partnered with over 12 famous companies including giants of sportswear and equipment, dairy, automotive industry, hotels, internet services, nutrition, foods, transportation services and hospitality. Additionally, 12 of the IOC’s global partners have also extended their partnership with the Chinese Olympic Committee.
However, a joint marketing agreement with Beijing 2022 will see their Olympic-related rights transferred to the Beijing 2022 Olympic and Paralympic Organizing Committee for the 2022 Winter Games. As a result, the Chinese Olympic Committee will no longer be responsible for acquiring partners for Chinese national teams.
Instead, the Chinese Olympic Committee will dedicate itself to exploring potential in other international events, most notably the Asian Games, so that they can support Chinese national teams' preparation for those events.
Source:Net Ease
Proofread by Raymond Fitzpatrick
Related coverage
CPT named title sponsor of World Women’s Curling Championship
16 Jan 2017
05 Jun 2015
Vivo to title sponsor Indian Premier League
19 Oct 2015
Oman Air became the official partner of Qingdao Extreme Sailing
02 May 2015
Lander Sports taps into sports insurance
05 May 2016
More from Yutang Sports
Ingmar De Vos elected as the next ASOIF President
10 Apr 2024
SportAccord 2024 makes a memorable return to Birmingham
13 Apr 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...