VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
French Tennis Federation (FFT) jointly announced on June 4 with Tencent Sports at Roland-Garros that they had signed a 5-year (2017-2021) partnership deal. This is the French Open’s first time reaching an exclusive partnership with Chinese digital sports media.
The agreement has been signed on a highly symbolic date: six years ago to this day in 2011, Li Na won Roland-Garros, becoming the first female Chinese player to capture a Grand Slam singles title which has become a milestone in Chinese tennis history.
This partnership will see Tencent Sports create a comprehensive French Open content platform delivering programmes and exclusive data to their users in China featuring live streaming, on-demand services, video highlights, sidelights and interactive contents. A Chinese language version of the French Open website will also go live to provide Chinese fans with the latest news and services of Roland-Garros.
Moreover, FFT and Tencent Sports will jointly promote the French Open Junior Wild Card Competitions in China allowing Tencent Sports to leverage its status in growing Roland-Garros's influence and brand value in China.
Source: Tencent
Proofread by Raymond Fitzpatrick
Future of Sport: a resounding success for the Global Sports Week and Viva Technology collaboration
21 Jun 2023 12:27
Related coverage
Roland Garros Red Clay Tennis Club to land in Wuhan in 2019
28 Sep 2018
8 competitors bid for broadcast right of CSL
24 Sep 2015
2014/2015 Season Snooker Events Telecasts Report
04 Jun 2015
22 Chinese sports giants team up for internet plus sports
30 Nov 2015
Migu to livestream 2019 FIBA Basketball World Cup
23 Aug 2019
More from Yutang Sports
Discover the SportAccord Summit sessions!
31 Jan 2024
France’s Golden Decade of Sport
14 Jun 2023
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
SportAccord Summit 2024 Logo Unveiled
29 Nov 2023
Yutang Sports
loading...