VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
As reported by Beijing Business Today on May 18, Ping An Insurance (Group) of China have renewed its 5-year, 1 billion RMB ($145m) title sponsorship agreement with the Chinese Super League (CSL).
According to the business newspaper, Ping An have been the title sponsors of the CSL since 2014. They paid 600 million RMB ($87m ) for the 4-year sponsorship contract becoming the first main sponsor of the CSL from the financial sector. During the last year of the contract’s term, they showed their intention to continue this successful collaboration.
With this being the CSL's most expensive title sponsorship deal now completed, Ping An have become the longest title sponsorship contract holders ever in CSL history. The newspaper also reported that the CSL will hold a press conference and signing ceremony to announce this deal officially on May 22.
Source: Sina
Proofread by Raymond Fitzpatrick
Related coverage
Estimated 500 million online viewership for 2016 CSL
09 Mar 2016
Wasserschuh: I love Chinese tea more than beans and rice!
16 Jun 2015
Hisense sponsors two sports programmes
18 Aug 2015
Former Olympic champion promoting Happy Gym Project
23 Dec 2015
StarTimes to sponsor Rwandan Volleyball Club
30 Dec 2015
More from Yutang Sports
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Reasons why Leading Gold Partner Sport Event Denmark returns to SportAccord every year
08 Feb 2024
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Yutang Sports
loading...