Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
On March 21 (German local time), Chairman Werner Gegenbauer, Manager Michael Prates and Finance Supervisor Ingo Schiller of the German club Hertha BSC Berlin took a flight to China.
It is reported that the executives flew to China to negotiate a sponsorship agreement with a Chinese enterprise. If all goes well, this company will be the second strategic partner of Hertha following the American private equity firm Kohlberg Kravis Roberts & Co. L.P. (KKR). Unlike KKR, who injected funds to help improve Hertha’s financial structure, this time the sponsorship amount is significant and will be used to improve the team itself.
In February 2014, the Berlin club sold 9.7% equity and then KKR invested 6.12 million Euros to help the club settle debts and reduce operating costs.
On the other hand according to a report in the German economic journal Capital, the Chinese company Fosun International has been in contact with clubs such as Hertha BSC Berlin, Borussia Dortmund and VfL Borussia Mönchengladbach since 2015 and intends to invest in one of them.
Source: Hupu
Proofread by Sean O Diobhilin
Related coverage
Bundesliga Legends Network selects Chinese player to promote the league
08 Aug 2017
New Chinese partner for Borussia Dortmund
06 Jul 2016
Dortmund to experience China this summer: Interview with Mr. Carsten Cramer
29 Mar 2016
Borussia Dortmund signs deal with Anhui Normal University
24 Apr 2018
Bundesliga International and PP Sports arrange Klinsmann visit to China
16 Apr 2019
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
Birmingham is embracing a bright future supported by extraordinary sporting legacy
17 Apr 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
Yutang Sports
loading...