VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On Mar. 6, NBA China and Sina Weibo announced that they had formed a long term strategic partnership, and Weibo would become the official social media platform of NBA in China.
Based on Weibo’s active user base of over 0.3 billion, the two sides will publish live short videos of NBA events, as well as events highlights, original shows and various interactive products, in order to build a brand new interactive experience of international sports events. Weibo will also publish live broadcasts of NBA China’s fans activities, and titbits of events including the regular season, All-Star weekend, playoffs and finals.
Meanwhile, Weibo and NBA China will jointly launch original NBA-themed shows and distribute them through official Weibo accounts. These will include the likes of NBA, Weibo Sports and Weibo Basketball, as well as authorized MCN agencies and KOL accounts. Weibo will also set up an NBA micro-page in the “Discover” section and launch NBA events alert services.
Shu Dewei, the CEO of NBA China says that social media will become the core promotion platform for domestic and international sports events in the future, and sports & social will be a key part of the industry chain.
Wang Gaofei, the CEO of Weibo says that, as the largest Chinese social media platform in the world, the cooperation with NBA will be an important step for Weibo to further develop and improve user experience in the sports industry.
Source: lieyunwang.com
Proofread by Sean O Diobhilin
Related coverage
NBA China CEO sees the sport proliferate
26 Feb 2015
Australian NBL may hail Chinese club
20 May 2016
NBA-Tencent cooperation officially started yesterday
02 Jul 2015
NBA China renews partnership with Dongguan Basketball School
12 Oct 2015
TICKETS FOR NBA CHINA GAMES 2018 PRESENTED BY VIVO TO GO ON SALE AUG. 6
06 Aug 2018
More from Yutang Sports
SportAccord 2024 - MediaAccord is ‘rare opportunity’ to meet before Paris 2024
08 Mar 2024
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
Discover the SportAccord Summit sessions!
31 Jan 2024
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Yutang Sports
loading...