VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The new Chinese Super League(CSL)season will kick off on March 4, 2017, but on which platform we see it is as yet unknown. There are only two more weeks to go now!
Last February, LeSports bought the exclusive digital rights for many countries and regions (mainland China included) of over 480 CSL matches. The deal was for two years from 2016 to 2017 at a price of 2.7 billion yuan. It is reported that after testing the waters for a season, LeSports has found it so hard to cover costs that it may now give up the exclusive rights.
"Tencent is rational when investing in rights, and so is Ali. Suning is beyond reason, regardless of cost they will invest in football rights," stated a senior figure in the industry.
PPTV, a subsidiary of Suning, bought the exclusive media rights of La Liga in the China Region from 2015 to 2020 for 250 million euro (about 1.8 billion yuan). In addition, Suning won the exclusive media rights of the Premier League in mainland China and Macao from 2019 to 2022 for 721 million dollars. As stated above, if Suning wins the rights to the CSL, it will monopolize the three most valuable football leagues, i.e. the English Premier League, Spain’s La Liga and the CSL.
Source:The Paper
Proofread by Sean O Diobhilin
Related coverage
Tottenham Hotspur provide youth football training to Chinese children
09 Nov 2016
Le Sports ends cooperation with Guoan FC
28 Oct 2016
LeSports invest RMB 100m in smart fitness startup
04 May 2016
Weekly Report: The 2017 East Asian Football Championship match China VS South Korea topped the list
13 Dec 2017
Lander Sports in Southampton takeover?
04 Nov 2016
More from Yutang Sports
SportAccord Plenary Conference had fruitful talks about the soft power of sport
17 Apr 2024
SportAccord 2024 - sport as a ‘powerful, transformative tool’ under spotlight at CityAccord
29 Mar 2024
WFDF is ready to fly in Chengdu for the World Games 2025
17 Apr 2024
Discover why SportAccord plays central role for Silvers in strategic partnerships
22 Feb 2024
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...