VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
The People’s Court of Beijing Haidian Division revealed that the Sina Corporation was unsatisfied with PPTV using the special reports of “Beyond Champions” for promotional purposes. The programme was produced by Sina to present the highlights of the Olympics. Now, Sina has filed an unfair competition claim against PPTV for compensation of RMB 100K.
Sina alleged that, during the 2016 Olympics, under the theme of “Beyond Champions,” it presented photos and original texts about the highlights of the Olympics, and published special exclusive reports on dozens of hot issues during the Olympics. Along with its classic Olympic business brand, this became one of its most important promotional projects during the Olympics, and created a very strong corresponding association with the company.
On August 19, 2016, during the semi-finals of the Women’s Volleyball Championship at the Rio Olympics, without getting Sina’s authorization, PPTV split the theme image of “Beyond Champions” into two. They then put them in prominent positions on the top of its first page; directly used one of Sina’s original photos as the album image for the 13th edition of comprehensive Olympic reports. They also copied Sina’s original slogan “Beyond Champions” to another image for a themed promotion.
Sina believes that PPTV has seriously violated Sina’s legal rights, and the loss to Sina and the illicit profit PPTV obtained are above average. Sina has sued to get PPTV to make up for the effects of their actions and compensate Sina for the economic loss of RMB 100K.
Source: Qianlong.com
Proofread by Sean O Diobhilin
Related coverage
Sina Sports to air MUTV in China
07 Jan 2016
Sina Sports reaches strategic partnership with UFC
04 Jan 2016
Yutang Sports to host Sports HR Workshop in Beijing
15 Apr 2016
Kobe Bryant to offer Game 3 analysis for livestream in China
09 Jun 2015
Sina Sports seals deal with IMG Academy
17 Mar 2016
More from Yutang Sports
Registration open - SportAccord World Sport & Business Summit
18 Dec 2023
Interview Part I with Martin Gibbs, Managing Director of SportAccord: the Power of Sport Is Real
21 Mar 2024
SportAccord 2024 - combating online abuse ‘chance for sport to show its power’
22 Mar 2024
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
Leading legal minds tackle athlete representation and rules for transgender athletes at LawAccord
16 Feb 2024
Yutang Sports
loading...