Wednesday, 04 Jan 2017 15:02 | By Yutang Sports
Yesterday, Adidas announced it had signed endorsement contracts with Hui Ruoqi (the Captain of the Chinese Women’s Volleyball Team) and Ning Zetao (a Chinese swimming champion). This came at the launch of its 2017 marketing campaign in Greater China, themed “One in a Billion.” The aim is to better communicate with customers re the brand’s global core concept of "Sport needs creators” which has been in use since 2015.
Marc LeRoux, the VP of the sport performance collection at Adidas Group Greater China, indicated that the reasons why Adidas has chosen these two new generation players are not only because of their excellent sports achievements, but also because they have broken people’s previous expectations of all kinds of players, and broken all the limitations of nature and nurture, physical and psychological, inside and outside the sporting environment.
The Adidas 2017 marketing campaign “One in a Billion” was launched with a themed commercial created by an international design team.
From January 9, this Adidas commercial will be comprehensively shown on the main TV stations, streaming sites and cinemas across all the major cities in China. Adidas will also launch a series of promotions via outdoor media, social media and digital media, with its endorsers (like Hui Ruoqi, Ning Zetao and David Beckham) interacting with followers on social media.
Source: Sina Sports
Proofread by Sean O Diobhilin