Natural mineral water brand Alps sign three-year partnership with BWF
21 Aug 2019 20:30
Beijing Beetle International Sports & Culture Co., Ltd. recently announced the completion of the A+ round of financing, with a total investment of RMB 10 million from ChinaEquity Group and Allin Capital. The investment will be used for development of IPs in new sports sub-divisions as well as development and operation of co-created sports events.
Previously, Beetle Sports had obtained the A round of financing from Zuoyu Capital, being the first sports company Zuoyu had ever invested in.
Beetle Sports specialize in the operation of outdoor obstacle races, such as the Mud Run. With another sports company, Mountain to Ocean, they also established the event called Snow Run, which was held at Wanlong Ski Resort, attracting over 200 participants.
Beetle Sports plans to launch a self-developed IP event called Badge of Courage in 2017. This event originates from the live shooting competition in Wargame, with simulation of the real war scenes to bring players immersive reality game experience, and will be launched in 4 cities including Beijing and Nanjing. They also plan to launch the Mud Run in 7 cities.
Source:China.com
Proofread by Sean O Diobhilin
Related coverage
Listed or not, revenues model is key to Guangzhou Evergrande
06 Jul 2015
Chinese company officially took over Sochaux
07 Jul 2015
Chinese owner ready to invest up to €100m in FC Sochaux
15 Jan 2016
29 Nov 2016
China makes move towards sporting success
18 Dec 2015
More from Yutang Sports
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
SportAccord Welcomes Return of Principal Media Partner Yutang Sports
01 Feb 2024
SportAccord Media Partners will ensure global audiences are primed with latest news in sport
02 Mar 2024
Discover the SportAccord Summit sessions!
31 Jan 2024
SportAccord calls for the power of sport to lead anti-abuse actions
17 Apr 2024
Yutang Sports
loading...