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Iqiyi Sports partner with CAFL

Thursday, 08 Sep 2016 17:11   |   By Meng Shuai

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After several years’ preparation, the China Arena Football League(CAFL)will debut on 1st October this year. 

Recently, the largest digital video service platform in China Iqiyi has announced a partnership with CAFL. Iqiyi will exclusively broadcast all the 18 games for six weeks. This is the first time for Iqiyi to sign a strategic partnership deal with the first and only American Football team in China. It will play a significant role in promoting American football in the country.

Starting from 2012, CAFL has been preparing to host the first American football games. In October 2016, they will hold games in Beijing, Dalian, Qingdao, Guangzhou, Shenzhen and other cities, concluding in Shanghai. All the games will be displayed on the Iqiyi websites or its APP.

With the increasing popularity of the National Football League(NFL), the number of American football fans has increased tenfold. China boasts a strong foundation and a promising market to promote this sport.

Proofread by Sean O Diobhilin

Tags: digital media,American football

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