VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023 18:33
On 2nd September, a news conference was held in Beijing to mark Lang Ping’s endorsement of Langjiu. Lang Ping attended the signing ceremony and was glad to be the spokesperson.
Chinese volleyball legend Lang Ping, also known as the "Iron Hammer", is the head coach of the China Women's Volleyball team. She helped the team win the gold medal at the 2016 Rio Olympic Game. Langjiu is a brand of baijiu, a distilled Chinese liquor. Produced by the Langjiu Group, the beverage is distilled from fermented sorghum and now comes in several different varieties.
According to the agreement, the endorsement will be divided into two parts. Firstly, Lang Ping will be the ambassador of the brand’s motto. Secondly, she will be the ambassador of Honghua Langjiu, the core alcohol product of the Langjiu Group.
At present, the advertisement production is under way. As soon as it is finished, it will be released on CCTV 1 in prime time and will also be promoted all over China to further improve the image of the Langjiu Group.
Proofread by Sean O Diobhilin
Related coverage
Peak's New Year Greeting in New York Time Square
18 Feb 2015
Renmin Sports join forces with CVL
01 Mar 2018
China's Quanjian Group sponsors local volleyball team
14 Oct 2015
Peak to sign NBA Dwight Howard
20 Jun 2015
PEAK Sport officially signs Dwight Howard
02 Sep 2015
More from Yutang Sports
Interview with Nicolas Maurer: Becoming Mainstream and at the Forefront of French Esports Industry
04 Oct 2023
VivaTech takes the stage as the world's leading event for tech and startups
19 Jun 2023
France’s Golden Decade of Sport
14 Jun 2023
Future of Sport: A Global Sports Week x Viva Technology Collaboration, Will Open in June 14
12 Jun 2023
HealthAccord spotlights mental health and female athlete well-being
08 Feb 2024
Yutang Sports
loading...