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Ermenegildo Zegna to sponsor Chinese soccer

Tuesday, 30 Aug 2016 12:00   |   By Chen Yaping

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Ermenegildo Zegna Group, an Italian menswear company, has signed a 4-year agreement to design and provide the official men’s off-field formal and leisurewear attire for China’s national soccer team and Under 22/Under 23 team.

This agreement, running from September 1, 2016 through to January 31, 2020, will cover the 2018 FIFA World Cup qualifying matches.

“It is a great honor for Zegna to dress China’s National Football Team and the U-22/U-23 team,” said Gildo Zegna, Chief Executive Officer(CEO) of the company, “We are excited to use our experience and heritage in tailoring to dress the country’s national team and I know that the players will make us and their nation proud.”

Zhang Jian, Vice President and General Secretary of the CFA, the Chinese soccer association, said, “Ermenegildo Zegna is renowned as one of the world’s most famous menswear brands, while both the national [soccer] team and the Under 22/23 team command a loyal and rapidly growing following.”

Source: Sohu & wwd

Proofread by Sean O Diobhilin

Tags: sports sponsorship,sports business,Chinese football

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